We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control.

But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.

If This is Your First Time Here

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. I feel there is always a way to do something better and faster. My goal (through my services and blog posts) is to help you grow your business, simplify your home (so it doesn’t fall apart while you grow your business) all while looking good doing it! I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

Exit Interview

Typically done when you leave a job, an exit interview is also a great way to review what went right—and what went wrong—during your coaching relationship. You’ll want to review:

*The progress your client made

*What specific advice or tools did not work for her

*Any personality conflicts

*Why she’s moving on

This is not the time to get defensive. Be open to her criticism (if there is any) and use the information to genuinely improve your business.

Be Honest With Yourself

One of the most common reasons for client loss is that the customer is simply not a good fit. Maybe you suspected it when she signed up, or maybe not, but now that she has moved on, ask yourself:

*What signs were there that she was not the right fit?

*Why did you ignore any signs that were present?

*How can you use that information to protect yourself from a less-than-ideal
client in the future?

If you can identify a bad client/coach match from the start and decline the work (or better still, refer her to another coach who is a good fit), you’ll find you have a lot less stress in your day-to-day business.

 

Misunderstandings

Sometimes, client loss is as simple as a lack of understanding on your client’s part. Do you clearly state:

*The schedule of calls/emails

*The requirements for scheduling a call

*Reporting requirements

*Length of your contract

Do you also have a system for staying in touch with a client who has gone quiet? Sometimes all it takes is a phone call to get your wayward client back on track. Many coaching relationships have been salvaged with a simple phone call or email, so if you haven’t heard from a client in a while, pick up the phone.

Here’s the bottom line: Client loss happens. But if you can learn from each client, and use that intel to improve your business, then even a lost client can be turned into new profits.

Losing clients is a part of the business, and while it will hurt for a while, you can still turn it into a learning moment. Do not look at lost clients as a loss of income. Instead, look at them as ways to improve your business, so that you can take on more clients to really give your income the boost it needs.

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