Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.”
You need traffic to build an email list.
You need traffic to make sales.
You need traffic to fill your coaching programs.
So the big question always is, where do you get all that traffic?
Sure, you could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members. And, I can guarantee that that won’t do anything for your sales. You could focus your time and energy on search engine optimization, but unless you have years to build your business (and who does?), SEO should not be your top choice.
Good thing you have other options.
If This is Your First Time Here
Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. I feel there is always a way to do something better and faster. My goal (through my services and blog posts) is to help you grow your business, simplify your home (so it doesn’t fall apart while you grow your business) all while looking good doing it! I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…
Be a Guest Writer
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other coaches’ blogs, you can “borrow” some of their traffic.
You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:
*Create custom content designed with your host’s unique audience in mind.
*Provide stellar value with actionable ideas and strategies not found everywhere
*Inject your personality so those new to you will instantly connect with you.
*Offer a compelling reason to click through to your website or blog for more
No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own:
Schedule a free event with a partner.
Here’s how it works:
1. You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
2. Install an affiliate tracking system such as a Member, Infusionsoft or 1Shopping Cart.
3. Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.
This is a win/win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.
Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on the Today Show or Oprah (although that’s not impossible), but there are still plenty of opportunities out there for coaches and consultants in every niche.
Look for interview and speaking opportunities on:
*Periscope and Blab
Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview, and the webinar is another chance to get in front of a whole new market, so take advantage of it!
Growing your audience is easier than you think, especially if you utilize the knowledge that you have and share it with others in the industry. Don’t be afraid to go out and ask others to give you a little assistance. As long as it benefits them in the process, they will be more than willing to help. Especially since someone probably did the same thing to get them to where they are now!
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