Ready to start building out your sales funnels? There are just a few things you need to know before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

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Sales Funnel Templates

When it comes to building opt-in pages, is one of the most powerful tools you can have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel.

It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.

Instabuilder is similar to LeadPages but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your own funnels. It includes several funnel templates and a drag-and-drop page builder that makes it easy to get just the look you want.

Email Managers

AWeber is probably the easiest email manager on the market today, which makes it the top choice for many small business owners. It is simple to use as well as economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segments, so you can send emails exactly when—and to whom—you want.

AW Pro Tools is an add-on to AWeber, and it gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation.

Ontraport is another email manager, and it offers shopping cart functionality as well, so you can create powerful funnels that are fully integrated with your sales process. The benefit here is that you don’t have to try to sync your cart with your email system since it’s completely self-contained.


The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.

All in One Solution

Infusionsoft is probably the top tool for any business model, as it is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s priced at the high end, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.


Must-Haves for Your Site

You can see that you have a lot of options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:

A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.

A way to capture email addresses. AWeber is definitely the top choice here, but others include MailChimp, Constant Contact, and iContact.

A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1 Shopping Cart, Woo Commerce, Infusionsoft, and a Member.

I recommend you start small. Build the funnel framework as simple as you can, using tools that don’t cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.

Creating sales funnels is not always an easy process, but thankfully there are plenty of tools available to help you out. Many of the sales funnels that are available will cost you a pretty penny, but the ones above are fairly reasonably priced and will give you the most bang for your buck.

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