Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services but those of your JV and affiliate partners as well.
That said, here’s the number one thing your readers are looking for: solutions to their problem. It’s ultimately why they’ve joined your list in the first place. Your opt-in incentive solved a problem they were having and now they’re counting on you to continue to provide the solutions they need.
These solutions can take many different forms, including:
For Those First Time Readers
Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error, I now share all my tips and tricks for making blogging easier!!! Today I want to share…
This is similar to a blog post or article. It answers a question (much like this blog does) your readers have and gives them the info they need to move to the next step.
Maybe you’ve discovered an easier way to track conversions on Facebook ads, gathered some interesting stats on content marketing for coaches, or learned a new method for promoting Kindle books.
Share with your readers. Don’t ask for anything in return; just send them the info they need. By offering this information only emails, you’ll show your list members that you’re not just another marketer trying to sell them something. Instead, you’ll be seen as a valuable source of information (and your open rates will improve, too).
Of course, that doesn’t mean you can’t ever sell anything to your list. You’d be shooting yourself in the foot if you did that. Not to mention you’d go broke pretty quickly!
In fact, since your readers have trusted you to provide them with the very best information available in your niche, it’s important that you DO create and send them offers. They need your:
*eBooks and guides
*Private coaching and mentoring
So be sure to include these offers in your mailings from time to time.
Tools and Training from Others
As we’ve already said, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form of an affiliate offer for a new tool, specialized training, free webinar, or other offers.
If you’re new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, it’s likely not your primary goal. When you approach your email from the standpoint of being helpful rather than being a salesperson, it’s much easier to get past that “what should I mail” question.
You are going to want to earn money from your email lists, as it is the easiest way to get your readers to buy the products that you have available. However, you are never going to want to pack your emails with products and nothing else, because that will make everyone run the other direction and unsubscribe. After all, they didn’t just come to you for your products. They came to you for your wisdom as well. So, provide as much information as you can, throw in a few products where applicable, and watch the money come in.
Pin this post to save for later!