The most important part of your blog post is your title. If you don’t grab your reader’s attention with the title and get them to actually read the post, nothing you put inside the post matters. It doesn’t matter how great and helpful your content is. It doesn’t matter what offers or affiliate links you have in your post and it doesn’t matter who sponsored you to write it. If you can’t get them to read it, the blog post doesn’t do you much good.

In case you are new to my blog…

Let me introduce myself.  My name is Corinne and I am a productivity/efficiency geek.

I feel there is always a way to do something better and faster.  My blog, helps other overwhelmed mom’s be more productive at home and in their business.

I have limited time and frequently get distracted on the internet, so I have to force myself to stay focused and productive during the time blocks that I schedule to work on my business.

Needless to say, I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks.  I experiment with new ideas and share them on my blog if they are a success!

Today I want to share…

When it comes to getting free search engine traffic, your title is important. It is the most important factor when it comes to getting your content to rank. Yes, there are plenty of other factors, but a good title with the right keywords in it will do more good than anything else you do.

Check out: How to Create Content More Effectively

How do you go about writing a good, attention-grabbing blog post title then?

I suggest you start with a working title for your post and craft your content. Then come back and work on the finalized headline, implementing as many of the tips below as you can.

Make it Interesting and Tell The Truth

You want to write an attention-grabbing headline. With that comes the temptation to hype it up and stretch the truth just a little bit. While that may get you some extra clicks, there’s a trade-off. You’ll lose credibility if you’re exaggerating or telling little (or big) white lies. You see a lot of those headlines on social media. You click through and end up disappointed because the post doesn’t fulfill what the title promised.

Instead, make it interesting without all the hype and stick to the truth. A great way to do that is to think about what’s in it for your readers.

Keep It Short and Engaging

Shorter titles tend to do better both with click-throughs on your blog and social media. Keep it short and to the point and think about engagement straight from the title of your post. Ask your readers a question. Make a statement that makes them think. Put numbers in your titles to get them thinking about what’s in the content (i.e. My 5 Best Tips To …)

Keep an eye out for titles that catch your attention. Copy and paste them into a swipe file and see how you can tweak them for your own needs and market.

Work On Your Keywords

Last but not least, don’t forget to work your keywords into the title. I tend to do this last. Always write for your readers first and then work in what you need to do to make sure the search engines recognize what your content is about.

Ranking well for something your readers don’t want to read or don’t want to click on doesn’t do you much good. Focus on your audience and then optimize for search as an afterthought and you’ll do well.

Since Pinterest is my main marketing channel, I always check Pinterest for keywords. I type the main keywords for the blog post idea. In this example, the blog post idea was about using an editorial calendar.

Below shows the box in red, my search keywords. The box in blue shows the most frequent things people search for with editorial calendar.

Check out: How to Make Money Blogging

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I clicked on blog and it turned the search into this.

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I then tried the template keyword so my search looked like this. “editorial calendar template” returned a lot more tile keywords and the pin results look a lot stronger so for me, I would use “editorial calendar template” as the keywords for this blog post.

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I am showing you this on my computer only because it was easier for me to do the little screenshots and add the boxes. BUT, I typically do this search on my phone.

Here’s why…when I click on the pins on my computer, Pinterest does not show me how many times that pin was pinned, but it does when I am on my cell phone. If all of these pins are getting very low re-pins I would go with a different keyword.

Once I know which keywords I want to use, I make my blog post title and I make sure those keywords are in my Pinterest image too.

Use a Headline Analyzer

If you are still stuck and need help, use a headline analyzer!  My favorite is the CoSchedule Headline Analyzer.  You just type in your headline (that contains your keywords) and check it’s score.  I don’t use the title unless it is a 60 or better.   If the title doesn’t score well, they give you suggestions on how to fix it!

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Once I have one good one, I just start making similar variations of it for my Pinterest images.

Implement these tips and get a few blog posts out there. Pay attention to what’s working and what isn’t. Each market, each blog, and each readership is different. Use these tips as guidelines to help you find your own style that resonates well with your audience and gets you the results you want.

 

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