One of our most time consuming tasks as bloggers is writing blog posts and coming up with content. To simplify and increase our productivity as bloggers we should repurpose our content! Repurposing saves us a ton of time and helps us build authority.
Talking about the same topic multiple times in many different ways helps us gain authority on the subject while getting our message everywhere.
It’s also great for SEO. When Google sees you on multiple channels with the same keywords, they reward you and give you a boost. Google views you as an expert and wants to show your stuff.
Creating new content, consistently every week can be a hard work, but you can’t be a blogger without blog posts. It’s a must do! Creating content in a more effective way though can really make this whole blogging thing so much easier! All while reaching a wider audience!
People consume content in different ways. You don’t listen to a Podcast and then go watch the matching YouTube video. You do one or the other. Expanding your audience equals more traffic too.
So let me explain how you can not only get more blog traffic, but also make your content process a breeze by repurposing your content in a more effective way! Doesn’t that sound like a win/win!!
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In case you are new to my blog…
Let me introduce myself. My name is Corinne and I am a productivity/efficiency geek.
I feel there is always a way to do something better and faster. My blog helps other overwhelmed mom’s be more productive at home and in their business.
I have limited time and frequently get distracted on the internet, so I have to force myself to stay focused and productive during the time blocks that I schedule to work on my business.
Needless to say, I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success!
First, I just want to say that I do not do this with every single blog post. I am explaining the process I use when repurposing the shizz out of something to really inspire you!
It all starts with a Google Slide presentation.
Google Slides is similar to a Powerpoint presentation. I make a something short and sweet with some important quotes and bullet points.
Next I Create a Video….or a series of videos.
One quick and sweet one to be used on Facebook, one that is a little longer (7 minutes max) for YouTube and a third 10-12 minutes total to use in a course or lead magnet. If I am really hitting it out of the park I really only record one video but record it in a way that it can be chopped up into the three videos I just explained above.
I convert the video into an MP3 for a Podcast and send the audio off to get transcribed.
The service I use is only 60 cents a minute and is delivered in perfect paragraph form. This is my blog post. An added benefit…since the blog post is from my video it sounds more authentic to me and my voice.
The Google Slide presentation was used in my video and I repurposed the slides for all of my images.
So while I wait to receive my typed blog post back, I start making all of my images. They are all created from the Google Slides I created in step one! Easy peasy!
My transcription gets emailed to me when complete.
I proofread and apply keywords for SEO and import the Google doc into WordPress with Wordable. Schedule and done!
Just to recap…using my Effective Content Creation process, we just created:
- A Facebook video
- YouTube Video
- Bonus Video for a Course or Lead Magnet
- A Podcast
- Blog Post
- All Our Social Media Posts
You can also take the entire Google Slide presentation and offer it as a download or printable for your email list!
Not only did I get my blog post on all social media channels, but I created it in a way that made the whole creation process quick and easy!
If you want to learn step by step how to incorporate this into your own content creation process, you can check out my Effective Content Creation course here!
In the course, not only do I explain all the tech and tools for creating more effective content but, I also teach you how to plan all of your content three months in advance!!
Wouldn’t it be great to not stress out at 10PM because you forgot to write a blog post for tomorrow?! Or wouldn’t it be nice to be able to just relax and enjoy the summer or the holidays because all of your content is already created?!
It is possible and I want to show you how!
Even if you decide to pass on the Effective Content Creation course, I hope this blog post has gotten your gears turning! Start re-purposing maybe one or two things and expand as you get better! At first, it can be a little awkward but I promise practice makes perfect and you will be a re-purposing pro in no time!
This post was imported into WordPress in one click using Wordable