At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. And that is on a good day!
Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you choose to handle it can mean the difference between continued success and business-killing burnout.
Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too.
Maybe you know what I’m talking about.
In Case You Are New to My Blog
Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error, I now share all my tips and tricks for making blogging easier!!! Today I want to share…
You Take on the Wrong Client
When business is down, it can be tough to keep your ideal client in mind. Instead, you will find that you will jump at the chance to work with anyone who comes along. The trouble with this scenario is you can find yourself with a plethora of clients who:
*Aren’t willing or able to do the work required
*Spend all their time telling you why your ideas and advice won’t work
*Drain your energy and make you dread your office
You Stop Creating
And who can blame you? With profits down, you have to pull back. You can’t afford to spend time and money creating new programs, so you recycle the ones you’ve already produced.
Now, this would be ideal if you were re-purposing with a positive intent. Turning your eBook into a group coaching course? Perfect! But that’s not what your fearful brain is telling you.
Your fearful self is saying, “Just re-release this same product again, so I don’t have to have new sales copy written or record new videos.”
And while this might help bring in a bit of cash short-term, it won’t do anything for your reputation or your self-esteem.
Yikes! That’s no way to operate a business, but that’s just what a fear-based mindset can do to you. Better (much better) to hold out for that perfect client. And while you’re waiting, take what you’ve learned from your drop in sales and create the killer program your audience is clamoring for!
Having a fearful mindset in place when trying to improve your business and earn more money is never going to help you in the long term! Instead, you need to forget your fears, create a solid plan, and forge ahead like you have no worries in the world. The results will astonish you and you will begin to wonder why you were fearful in the first place!
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