Get More Mileage from Live Video with These Quick Tips

Get More Mileage from Live Video with These Quick Tips

Live video is undoubtedly the hottest new marketing tool to come along in a while. Apps such as Periscope, Zoom, and Facebook Live make it easy for anyone with a smartphone to grab their 15 minutes of fame. And if you’re consistent, personable, and have just a little bit of luck, you might just find yourself with thousands of new fans and followers, all thanks to these short video events.

But if you know anything at all about marketing, then you know the last thing you want to do is create a piece of content that has a limited lifespan. After all, once that 15- or 30-minute event is over, it’s gone, right?

Wrong.

Since you are in this for the long haul (and the passive income it brings in), you are going to want to find ways to keep your live videos being seen for as long as possible.

Depending on the platform you’re using, there are plenty of ways you can leverage that video to continue to attract an audience for months or even years to come.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. I feel there is always a way to do something better and faster. My goal (through my services and blog posts) is to help you grow your business, simplify your home (so it doesn’t fall apart while you grow your business) all while looking good doing it! I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

Upload to YouTube

The “big daddy” of video marketing, YouTube enjoys its status as the 2nd most searched website, only—behind Google.com, but only by only a slim margin.

Well-optimized videos can attract thousands or even millions of views, and help drive traffic to your website, your blog, your product pages, or even the landing page of your choice. Don’t miss the opportunity to profit again and again from the effort that you put into creating your videos.

Be sure to upload it to YouTube and:

*Create a keyword-rich title
*Craft a compelling description
*Add a call to action

That’s it! Add this to your workflow for each one of your live videos, and you’ll quickly build up a library of YouTube videos that drive traffic to everything that you offer every day.

Post to Your Blog

Sometimes you will want to take the conversation away from Facebook or Google, and instead, interact on your website. Adding recordings of your live videos allows you to:

*Carry on a conversation with your audience through the comments section
*Add more commentary and updated information (This can help keep the views
of each video growing)
*Attract Google with pertinent keywords and backlinks
*Encourage opt-ins by offering viewers downloadable checklists, worksheets, or
even transcripts that go with the video

 

Share with Your Partners and Colleagues

Live videos will not only improve your sales, it will help your affiliates and JV partners as well. Consider offering replays of some of your better videos for affiliates to use in their own blog posts, on social media, and anywhere else they’re promoting your offers. It will help their audience get to know you better, and give them a sense of your personality and style before they invest in your products or services.

No piece of content—whether written, pre-recorded, or live—should ever suffer the fate of being used only one time. Put all your content to work in multiple locations, and watch your influence—and your profits—soar.

Live videos are a phenomenal way to improve your business, even though they do take some time to create and do. As long as you are smart, and utilize these videos in numerous ways, you will see more benefits than you ever thought possible. And, that will be good for your bottom line.

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Three Marketing Strategies to Skyrocket Your Business

Three Marketing Strategies to Skyrocket Your Business

Website? Check.

Great sales copy? Check.

A variety of products available? Check.

Now all you need is a steady flow of potential clients in your market.

Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.

Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

In Case You Are New to My Blog

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

Nail Your Brand

Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars

Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.

These training-focused events help you show off your skills with real, actionable content. Attendees will know in a short amount of time that you really do know what you’re talking about, and they’ll want to learn more from you.

Not only that, but live webinars give you the opportunity to show off your personality, too.

Make Good Use of Paid Traffic

How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost-effective advertising networks. Not only does it have an incredible reach (nearly everyone has a Facebook account), but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a re-targeting component, and you’ll find that paid traffic is really quite cost-effective.

You don’t need to have a degree in marketing to make it as a coach, but you do need to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

Finding new clients is never easy, but these three marketing strategies will help skyrocket your business faster than you could ever imagine! Forget about your insecurities, show that you are confident in what you know and do, and share that knowledge with everyone that you meet. And when it comes to those that you don’t know, advertise to let them know that help is closer than they think.

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The Art of Storytelling

The Art of Storytelling

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can.

Think about it. Which would you rather read, an interesting story, or a sales letter? Which are you more likely to remember a week from now, a compelling story, or a features and benefits comparison? And which are you more likely to buy, a story you can see yourself in, or a product that does x, y, and z?

If you think back on your most recent purchases, from the business coach you hired to the car you bought last summer, chances are you’ll find a story that resonated with you, and that drove your decision to purchase.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

Stories About You

You’ve heard it time and time again: People buy from those they know, like, and trust. And part of getting to know you is hearing your stories. Your potential clients want to know how you came to be in business, what experiences you’ve had that drove your decisions, and what lessons you learned along the way.

Your stories don’t have to be directly related to business to be powerful, either. That anecdote about the time you nearly got arrested for not having a valid driver’s license is the perfect lead into a blog post about better record keeping. Or the story about how you accidentally seated two warring families together at your wedding reception? It’s just what you need to drive home a point about relationship building.

Stories About Your Clients

Otherwise known as social proof, stories about your clients are incredibly useful in your marketing and branding strategy. Testimonials, white papers, case studies and the like are all just stories, after all, and they showcase how you and your products have changed a life or a business for the better.

Stories About Your Products

Yes, even your products have stories to tell. Why did you decide to create that new coaching program? What will it help your clients achieve? Who is it not suited to? These stories and more can show your potential clients more about your products and services than any sales page ever will. When you openly share your thought processes as you were creating your program, buyers will instantly know if it’s a product that will work for them or not.

Clearly, stories have a lot of power when it comes to branding and marketing, but you have to use caution. Beware of the awkward insertion of a story just because you’ve heard it’s good for your marketing. If you find yourself midway through a blog post and you write something like, “but anyway, enough of that, let’s get on with business” and then making a total shift to a completely different subject, chances are the story isn’t going to work.

But if you can tie your story in naturally to what follows, that’s your golden ticket to better branding, more sales, and a more profitable business. We love stories. Don’t be afraid to tell yours.

Sharing your story is the perfect way to get your clients to learn about you as a person other than a business owner. You may feel compelled to share only business-related stories, but break free from that mindset and let them see the real you! Share a story about your family or about that girl’s weekend you went on five years ago. The possibilities are endless, and since you experienced them all firsthand, you can incorporate them into lessons for everyone to learn from.

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Taming Technology: How to Easily Manage Your Coaching Business

Taming Technology: How to Easily Manage Your Coaching Business

If there is one thing that confounds coaches and holds them back from building a solid business, it’s technology. You may struggle to figure out how your autoresponder connects to your website or what page to send buyers to after they complete their purchase. You may even be confused by the sheer volume of choices available for every aspect of your business and you might not even be able to decide if you need a credit card processor, or if PayPal is enough.

Technology as a business owner can be enough of a hassle to make your head spin as you consider giving up your dream!

You’re not alone though. Every business owner goes through this. And as a coach, I can tell you that you really only need a few pieces, and they’re not that difficult to manage.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. I feel there is always a way to do something better and faster. My goal (through my services and blog posts) is to help you grow your business, simplify your home (so it doesn’t fall apart while you grow your business) all while looking good doing it! I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

Your Website

This is your home base online. It’s where potential clients will go to learn more about you. It’s also where you’ll blog, post videos, maybe host a podcast, and create your sales and landing pages.

Sound complicated? It’s not. All you really need is WordPress, and any good VA can help you get that set up and running in just a few hours.

Email Manager

The next step is to begin building your mailing list, and for that you’ll need an autoresponder service such as AWeber or MailChimp. Ideally, you’ll want to create a series of follow-up emails that are sent on a predetermined schedule. These are a part of your product funnel, and are designed to promote your products and services to your new subscribers.

You’ll need to create an opt-in offer—perhaps a free report or cheat sheet—then place a form on your website to collect email addresses.

Again, this is not something that you must learn to do yourself (unless you really want to), as any good VA can quickly create an opt-in form and put it on your site.

Shopping Cart or Payment Processor

Customers must have a way to pay you, whether for a product or private coaching. The simplest way to set this up is to simply create a PayPal button, then paste the code generated onto your sales page.

You’ll receive an email whenever someone buys, and then you can follow up with welcome packets or product delivery.

If you’re looking for a more automated system (and I highly recommend it as a massive time saver), then consider purchasing a shopping cart. These can be self hosted or a monthly service, but they all operate similarly. Your cart will take care of product delivery, add your new client to the appropriate mailing list, and even send follow up emails. You can even choose a cart that tracks affiliate sales, if you’d like to entice others to promote your products and services.

There are so many ways that technology can help you expand your business, even though it can be problematic at the same time. I recommend learning the basics, which entails the items above, and leaving the rest alone until you have your business completely set up and running smoothly. Only then, will you need to tackle the technological items that are left for you to conquer.

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Sales Tips for Reluctant Sales People

Sales Tips for Reluctant Sales People

Would it come as a surprise to you if I said we’re all sales people? It’s true.

Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you write an opt-in page, you’re making a sales pitch.

And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you?

So why do we continue to think we’re so bad at sales?

In Case You Are New to My Blog

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. I feel there is always a way to do something better and faster. My goal (through my services and blog posts) is to help you grow your business, simplify your home (so it doesn’t fall apart while you grow your business) all while looking good doing it! I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

Sales Feels “Icky”

I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. You don’t want to force anyone into a decision. You secretly think your rates are too high.

I’m going to be honest with you. This is one of those things that gets better only with practice. But the good news is, you don’t have to be on the phone with a prospective client to get that practice time in.

Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself. Practice saying your rates out loud. Practice your segue from discovery to sales pitch. The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.

Fix Your Mindset

What if you weren’t selling anything, but instead were simply chatting with a friend about the incredible new product that was going to change her life? You’re helping your friend to improve herself by sharing your experience with this new product.

That’s exactly how you should think about selling your coaching programs. You’re not trying to get your prospective client to spend money. Instead, you’re offering a solution to her problems. You’re genuinely helping her to overcome some obstacle in her life or business.

When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.

Don’t Be Afraid of the Follow Up

Most clients won’t say yes with the first call, and maybe not even with the second. But good coaches know that many sales can be closed if you simply take the time to follow up. Send a quick email and invite your prospect to:

*Schedule a follow-up call to answer her questions
*Read some of your testimonials
*Review your coaching program outline or sales page
*Invite them to join a different program of yours that might be a better fit

Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits. With these easy tips, you can quickly turn your sales pitches into a system for landing new clients consistently.

There isn’t any person in this world that loves being a salesperson. Everyone just does it, because it is a necessity for their job and sometimes is the only way to increase their income. Don’t be afraid to do this part of your job, because, without the sales, you won’t be able to do the part of the job that you love the most.

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No More ROI: The Real Way to Sell High-Priced Packages

No More ROI: The Real Way to Sell High-Priced Packages

Want to know what keeps a lot of coaches and service providers from charging what they’re really worth?

It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.

It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.

If This is Your First Time Here

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any pageviews and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error I now share all my tips and tricks for making blogging easier!!! Today I want to share…

Traditional Pricing Conversations

Here’s how traditional pricing discussions go:

You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.”

Your client either says yes, no or (the kiss of death) maybe.

Successful Business Pricing Conversations

Let’s turn that around, and rather than focus on what he or she will get from YOU, take a look at what she will ACHIEVE when she hires you.

For a business coach, this is easy. Talk money. How much more profit will your client make when she hires you? If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.

Who wouldn’t jump on that with both feet?

What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month.

Match the Pricing Conversation to Your Successful Business

What about other kinds of coaches though? The same applies, you just have to find a way to show your clients the cost of their inaction.

If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled. Imagine what it might be worth to your client to lift that depressing burden forever?

The same goes for health and wellness coaches. Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.

What about dating coaches? For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.

You just have to paint the picture.

What will life/business/love look like without your coaching services, and what can it look like with you? Once they see the difference, pricing becomes nearly irrelevant.

It doesn’t matter what service you are providing your clients, you simply need to focus on what their life will look like if they accept your help and what they will be losing if they don’t. It may not seem that simple and easy, but in reality it is.

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