Keep Fear Out of Your Decisions for a Successful Business

Keep Fear Out of Your Decisions for a Successful Business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. And that is on a good day!

Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you choose to handle it can mean the difference between continued success and business-killing burnout.

Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too.

Maybe you know what I’m talking about.

In Case You Are New to My Blog

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error, I now share all my tips and tricks for making blogging easier!!! Today I want to share…

 

You Take on the Wrong Client

When business is down, it can be tough to keep your ideal client in mind. Instead, you will find that you will jump at the chance to work with anyone who comes along. The trouble with this scenario is you can find yourself with a plethora of clients who:

*Aren’t willing or able to do the work required
*Spend all their time telling you why your ideas and advice won’t work
*Drain your energy and make you dread your office

 

You Stop Creating

And who can blame you? With profits down, you have to pull back. You can’t afford to spend time and money creating new programs, so you recycle the ones you’ve already produced.

Now, this would be ideal if you were re-purposing with a positive intent. Turning your eBook into a group coaching course? Perfect! But that’s not what your fearful brain is telling you.

Your fearful self is saying, “Just re-release this same product again, so I don’t have to have new sales copy written or record new videos.”

And while this might help bring in a bit of cash short-term, it won’t do anything for your reputation or your self-esteem.

Yikes! That’s no way to operate a business, but that’s just what a fear-based mindset can do to you. Better (much better) to hold out for that perfect client. And while you’re waiting, take what you’ve learned from your drop in sales and create the killer program your audience is clamoring for!

Having a fearful mindset in place when trying to improve your business and earn more money is never going to help you in the long term! Instead, you need to forget your fears, create a solid plan, and forge ahead like you have no worries in the world. The results will astonish you and you will begin to wonder why you were fearful in the first place!

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Top Tools for Building All Your Sales Funnels

Top Tools for Building All Your Sales Funnels

Ready to start building out your sales funnels? There are just a few things you need to know before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

If This is Your First Time Here

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error I now share all my tips and tricks for making blogging easier!!! Today I want to share…

 

Sales Funnel Templates

When it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you can have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel.

It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.

Instabuilder is similar to LeadPages but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your own funnels. It includes several funnel templates and a drag-and-drop page builder that makes it easy to get just the look you want.

Email Managers

AWeber is probably the easiest email manager on the market today, which makes it the top choice for many small business owners. It is simple to use as well as economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segments, so you can send emails exactly when—and to whom—you want.

AW Pro Tools is an add-on to AWeber, and it gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation.

Ontraport is another email manager, and it offers shopping cart functionality as well, so you can create powerful funnels that are fully integrated with your sales process. The benefit here is that you don’t have to try to sync your cart with your email system since it’s completely self-contained.

Paypal

The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.

All in One Solution

Infusionsoft is probably the top tool for any business model, as it is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s priced at the high end, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.

 

Must-Haves for Your Site

You can see that you have a lot of options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:

A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.

A way to capture email addresses. AWeber is definitely the top choice here, but others include MailChimp, Constant Contact, and iContact.

A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1 Shopping Cart, Woo Commerce, Infusionsoft, and a Member.

I recommend you start small. Build the funnel framework as simple as you can, using tools that don’t cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.

Creating sales funnels is not always an easy process, but thankfully there are plenty of tools available to help you out. Many of the sales funnels that are available will cost you a pretty penny, but the ones above are fairly reasonably priced and will give you the most bang for your buck.

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Stop! Before You Raise Your Rates…Do This

Stop! Before You Raise Your Rates…Do This

In every coach’s life, there comes a time when you simply have to raise your rates and there are many reasons for that needed pay increase. Maybe you’ve been in business for years without a raise or maybe your skills have recently improved through a new training course or certification. Another reason is that you just might want to attract a higher caliber of a client.

Whatever the reason, it pays to have a plan in place before you make your big announcement. Here’s where to start.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

The First Item You Should Look At

First, take a look at your current clients. Will you raise their rates as well? If the answer is no, then you have to consider if keeping them will be worth your time, or if you’ll feel resentful at the amount of (lower paid) time you are spending with them. Resentment can build up, so be wary of this. It’s better to raise their rates than provide substandard services due to hidden anger.

If the answer is yes, then you have to prepare yourself for potential fallout. Simply put, there are some clients (you likely know who they are) who will balk at a price hike. They’ll threaten to leave. They may actually leave. Are you prepared for the hit your wallet will take should that happen?

Create a Timeline for Your Rate Increase

Next, consider when your rate increase will go into effect. This might be different for each client, depending on when/how they’re paying you. A client who is on an annual coaching plan might not see an increase for 8 months or more, while a monthly client might be shocked to find his or her rate is going up in a week.

If you can, give your clients at least 30 days notice of the increase. This way, they can not only budget for a higher expense but also shop around for a new coach if they choose to.

 

Offer Your Old Rate to New Clients for a Limited Time

Finally, if you’re a little flexible and want to gain a few new clients, you might think about creating a last-minute offer. Announce that your rates are going up on [whatever date], then offer to let X number of new clients lock in your current rate if they sign a contract right now.

Sure, you’ll still be working at your old rate, but with a few new clients on the roster, your cash flow will definitely improve.

The most important thing to remember about rate increases is this: You have to feel good about the prices you charge. If you think your rates are too low, chances are good that they are. Raising them will not only make you feel better, but it might just let your current and prospective clients know the value of your services as well.

None of your clients are going to initially be happy with your rate increase, but if you have been doing amazing work for them, they will see that you are worth the amount that you will be charging. Yes, you may lose a couple of clients with your increased rates, but you will quickly make up the loss of income with the new clients that you bring in at your higher rate.

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Get More Mileage from Live Video with These Quick Tips

Get More Mileage from Live Video with These Quick Tips

Live video is undoubtedly the hottest new marketing tool to come along in a while. Apps such as Periscope, Zoom, and Facebook Live make it easy for anyone with a smartphone to grab their 15 minutes of fame. And if you’re consistent, personable, and have just a little bit of luck, you might just find yourself with thousands of new fans and followers, all thanks to these short video events.

But if you know anything at all about marketing, then you know the last thing you want to do is create a piece of content that has a limited lifespan. After all, once that 15- or 30-minute event is over, it’s gone, right?

Wrong.

Since you are in this for the long haul (and the passive income it brings in), you are going to want to find ways to keep your live videos being seen for as long as possible.

Depending on the platform you’re using, there are plenty of ways you can leverage that video to continue to attract an audience for months or even years to come.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. I feel there is always a way to do something better and faster. My goal (through my services and blog posts) is to help you grow your business, simplify your home (so it doesn’t fall apart while you grow your business) all while looking good doing it! I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

Upload to YouTube

The “big daddy” of video marketing, YouTube enjoys its status as the 2nd most searched website, only—behind Google.com, but only by only a slim margin.

Well-optimized videos can attract thousands or even millions of views, and help drive traffic to your website, your blog, your product pages, or even the landing page of your choice. Don’t miss the opportunity to profit again and again from the effort that you put into creating your videos.

Be sure to upload it to YouTube and:

*Create a keyword-rich title
*Craft a compelling description
*Add a call to action

That’s it! Add this to your workflow for each one of your live videos, and you’ll quickly build up a library of YouTube videos that drive traffic to everything that you offer every day.

Post to Your Blog

Sometimes you will want to take the conversation away from Facebook or Google, and instead, interact on your website. Adding recordings of your live videos allows you to:

*Carry on a conversation with your audience through the comments section
*Add more commentary and updated information (This can help keep the views
of each video growing)
*Attract Google with pertinent keywords and backlinks
*Encourage opt-ins by offering viewers downloadable checklists, worksheets, or
even transcripts that go with the video

 

Share with Your Partners and Colleagues

Live videos will not only improve your sales, it will help your affiliates and JV partners as well. Consider offering replays of some of your better videos for affiliates to use in their own blog posts, on social media, and anywhere else they’re promoting your offers. It will help their audience get to know you better, and give them a sense of your personality and style before they invest in your products or services.

No piece of content—whether written, pre-recorded, or live—should ever suffer the fate of being used only one time. Put all your content to work in multiple locations, and watch your influence—and your profits—soar.

Live videos are a phenomenal way to improve your business, even though they do take some time to create and do. As long as you are smart, and utilize these videos in numerous ways, you will see more benefits than you ever thought possible. And, that will be good for your bottom line.

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Three Marketing Strategies to Skyrocket Your Business

Three Marketing Strategies to Skyrocket Your Business

Website? Check.

Great sales copy? Check.

A variety of products available? Check.

Now all you need is a steady flow of potential clients in your market.

Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.

Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.

In Case You Are New to My Blog

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

Nail Your Brand

Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.

Branding encompasses everything from who you are to who your ideal client is. A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.

Host Free Webinars

Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free webinars.

These training-focused events help you show off your skills with real, actionable content. Attendees will know in a short amount of time that you really do know what you’re talking about, and they’ll want to learn more from you.

Not only that, but live webinars give you the opportunity to show off your personality, too.

Make Good Use of Paid Traffic

How will you entice people to register for your event? Through your website and newsletter, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.

Facebook is one of the easiest and most cost-effective advertising networks. Not only does it have an incredible reach (nearly everyone has a Facebook account), but it also allows you to narrowly target your market, so you can reach your perfect customer. Add a re-targeting component, and you’ll find that paid traffic is really quite cost-effective.

You don’t need to have a degree in marketing to make it as a coach, but you do need to take steps to get in front of your audience. Start with the basics, and build from there, and soon your coaching practice will grow and thrive.

Finding new clients is never easy, but these three marketing strategies will help skyrocket your business faster than you could ever imagine! Forget about your insecurities, show that you are confident in what you know and do, and share that knowledge with everyone that you meet. And when it comes to those that you don’t know, advertise to let them know that help is closer than they think.

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The Art of Storytelling

The Art of Storytelling

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can.

Think about it. Which would you rather read, an interesting story, or a sales letter? Which are you more likely to remember a week from now, a compelling story, or a features and benefits comparison? And which are you more likely to buy, a story you can see yourself in, or a product that does x, y, and z?

If you think back on your most recent purchases, from the business coach you hired to the car you bought last summer, chances are you’ll find a story that resonated with you, and that drove your decision to purchase.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

Stories About You

You’ve heard it time and time again: People buy from those they know, like, and trust. And part of getting to know you is hearing your stories. Your potential clients want to know how you came to be in business, what experiences you’ve had that drove your decisions, and what lessons you learned along the way.

Your stories don’t have to be directly related to business to be powerful, either. That anecdote about the time you nearly got arrested for not having a valid driver’s license is the perfect lead into a blog post about better record keeping. Or the story about how you accidentally seated two warring families together at your wedding reception? It’s just what you need to drive home a point about relationship building.

Stories About Your Clients

Otherwise known as social proof, stories about your clients are incredibly useful in your marketing and branding strategy. Testimonials, white papers, case studies and the like are all just stories, after all, and they showcase how you and your products have changed a life or a business for the better.

Stories About Your Products

Yes, even your products have stories to tell. Why did you decide to create that new coaching program? What will it help your clients achieve? Who is it not suited to? These stories and more can show your potential clients more about your products and services than any sales page ever will. When you openly share your thought processes as you were creating your program, buyers will instantly know if it’s a product that will work for them or not.

Clearly, stories have a lot of power when it comes to branding and marketing, but you have to use caution. Beware of the awkward insertion of a story just because you’ve heard it’s good for your marketing. If you find yourself midway through a blog post and you write something like, “but anyway, enough of that, let’s get on with business” and then making a total shift to a completely different subject, chances are the story isn’t going to work.

But if you can tie your story in naturally to what follows, that’s your golden ticket to better branding, more sales, and a more profitable business. We love stories. Don’t be afraid to tell yours.

Sharing your story is the perfect way to get your clients to learn about you as a person other than a business owner. You may feel compelled to share only business-related stories, but break free from that mindset and let them see the real you! Share a story about your family or about that girl’s weekend you went on five years ago. The possibilities are endless, and since you experienced them all firsthand, you can incorporate them into lessons for everyone to learn from.

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