Lessons Learned: What a Lost Client Really Tells You

Lessons Learned: What a Lost Client Really Tells You

We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control.

But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.

If This is Your First Time Here

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. I feel there is always a way to do something better and faster. My goal (through my services and blog posts) is to help you grow your business, simplify your home (so it doesn’t fall apart while you grow your business) all while looking good doing it! I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

Exit Interview

Typically done when you leave a job, an exit interview is also a great way to review what went right—and what went wrong—during your coaching relationship. You’ll want to review:

*The progress your client made

*What specific advice or tools did not work for her

*Any personality conflicts

*Why she’s moving on

This is not the time to get defensive. Be open to her criticism (if there is any) and use the information to genuinely improve your business.

Be Honest With Yourself

One of the most common reasons for client loss is that the customer is simply not a good fit. Maybe you suspected it when she signed up, or maybe not, but now that she has moved on, ask yourself:

*What signs were there that she was not the right fit?

*Why did you ignore any signs that were present?

*How can you use that information to protect yourself from a less-than-ideal
client in the future?

If you can identify a bad client/coach match from the start and decline the work (or better still, refer her to another coach who is a good fit), you’ll find you have a lot less stress in your day-to-day business.

 

Misunderstandings

Sometimes, client loss is as simple as a lack of understanding on your client’s part. Do you clearly state:

*The schedule of calls/emails

*The requirements for scheduling a call

*Reporting requirements

*Length of your contract

Do you also have a system for staying in touch with a client who has gone quiet? Sometimes all it takes is a phone call to get your wayward client back on track. Many coaching relationships have been salvaged with a simple phone call or email, so if you haven’t heard from a client in a while, pick up the phone.

Here’s the bottom line: Client loss happens. But if you can learn from each client, and use that intel to improve your business, then even a lost client can be turned into new profits.

Losing clients is a part of the business, and while it will hurt for a while, you can still turn it into a learning moment. Do not look at lost clients as a loss of income. Instead, look at them as ways to improve your business, so that you can take on more clients to really give your income the boost it needs.

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The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text plus lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.

In fact, by taking a more subtle approach, you might even find that you generate more interest—and potentially more sales.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. I feel there is always a way to do something better and faster. My goal (through my services and blog posts) is to help you grow your business, simplify your home (so it doesn’t fall apart while you grow your business) all while looking good doing it! I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

Stories Sell

One effective way to entice readers to click through to your sales page is with stories. These can be your stories or those of other people, with the goal of helping your readers to see themselves in the same situation.

Did you help a client turn her chaotic household into a calm oasis with better organizational skills? Her story on your sales page will get more clicks than all the yellow highlight you can buy.

What about that time you trashed your entire business plan and started over because you simply weren’t passionate about your work? Your potential business coaching clients will be anxious to learn more and will click through without you even asking.

That’s the power of stories, and you can use them everywhere: in your blog posts, in your emails, on your sales pages, and even in videos and on social media.

 

Be Genuinely Helpful

Want to build a reputation as the go-to person in your niche? All it takes is to help people the best way that you know how. Answer questions on social media, volunteer to speak to groups who need your advice, write blog posts that address the most common issues your readers face. This list is as expansive as the possibilities on it!

By volunteering your time and knowledge, you’ll attract a wide audience of potential customers who may need your services in the future. Who will they turn to? That very helpful person who went out of her way to offer assistance in the past.

Now we’re not saying you have to give away all your time, but if you really want to show off your expertise, you can’t do better than a little volunteer work. Not only will you make an impression on the person you help. But chances are good she’ll share with her friends as well, which will further expand your audience.

Of course, this doesn’t mean that there is no place in your business for a strong call to action. “Click here to buy” and “Learn more right now” are still useful (and even necessary) on sales and opt-in pages. The key is to know when to make a subtle offer, and when to offer a bit more hand-holding.

It is never easy to learn how to do a soft sell, but the more you try to do it, the better you will be. Imagine simply talking about your life or answering an easy question that was left in the comments on one of your posts? They both won’t take much time at all, but the results of each one could make your business explode!

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Easy Pricing Strategies to Determine Your Rates

Easy Pricing Strategies to Determine Your Rates

It might just be the most stressful decision you ever have to make: what to charge?

You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past.

Of course, there are some strategies you can employ to help you through this entire process. One popular method is to use a calculator such as the one found on Melissa Ingold’s Time Freedom Business. This will quite quickly tell you what you need to be charging to reach your income goals, and it is a great place to start.

But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging. So with your starting number in line, take a look at the following strategies.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

Your Competition

This might take a little detective work since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out.

Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become.

Your Skills

In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.

Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to prove it)? Have your former clients moved on to bigger and better coaches after working with you? (That’s a good thing!) These are all reasons to maybe consider a higher price range than you might have first thought.

 

Your Market

In the game of setting rates, it’s your market that has the final say. As any first-year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept.

If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged. If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching.

Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? Raise your rates.

It’s your business. You get to call the shots.

Determining what to charge your clients is always going to be something that you struggle with, even when you are in your tenth year of business. However, after some time, you will feel more comfortable with what you are worth, as well as the price that your clients are willing to pay. Don’t be afraid to charge accordingly, because charging too little can backfire on you in more ways than one!

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Keep Fear Out of Your Decisions for a Successful Business

Keep Fear Out of Your Decisions for a Successful Business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. And that is on a good day!

Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you choose to handle it can mean the difference between continued success and business-killing burnout.

Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too.

Maybe you know what I’m talking about.

In Case You Are New to My Blog

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error, I now share all my tips and tricks for making blogging easier!!! Today I want to share…

 

You Take on the Wrong Client

When business is down, it can be tough to keep your ideal client in mind. Instead, you will find that you will jump at the chance to work with anyone who comes along. The trouble with this scenario is you can find yourself with a plethora of clients who:

*Aren’t willing or able to do the work required
*Spend all their time telling you why your ideas and advice won’t work
*Drain your energy and make you dread your office

 

You Stop Creating

And who can blame you? With profits down, you have to pull back. You can’t afford to spend time and money creating new programs, so you recycle the ones you’ve already produced.

Now, this would be ideal if you were re-purposing with a positive intent. Turning your eBook into a group coaching course? Perfect! But that’s not what your fearful brain is telling you.

Your fearful self is saying, “Just re-release this same product again, so I don’t have to have new sales copy written or record new videos.”

And while this might help bring in a bit of cash short-term, it won’t do anything for your reputation or your self-esteem.

Yikes! That’s no way to operate a business, but that’s just what a fear-based mindset can do to you. Better (much better) to hold out for that perfect client. And while you’re waiting, take what you’ve learned from your drop in sales and create the killer program your audience is clamoring for!

Having a fearful mindset in place when trying to improve your business and earn more money is never going to help you in the long term! Instead, you need to forget your fears, create a solid plan, and forge ahead like you have no worries in the world. The results will astonish you and you will begin to wonder why you were fearful in the first place!

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Top Tools for Building All Your Sales Funnels

Top Tools for Building All Your Sales Funnels

Ready to start building out your sales funnels? There are just a few things you need to know before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

If This is Your First Time Here

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error I now share all my tips and tricks for making blogging easier!!! Today I want to share…

 

Sales Funnel Templates

When it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you can have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel.

It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.

Instabuilder is similar to LeadPages but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your own funnels. It includes several funnel templates and a drag-and-drop page builder that makes it easy to get just the look you want.

Email Managers

AWeber is probably the easiest email manager on the market today, which makes it the top choice for many small business owners. It is simple to use as well as economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segments, so you can send emails exactly when—and to whom—you want.

AW Pro Tools is an add-on to AWeber, and it gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation.

Ontraport is another email manager, and it offers shopping cart functionality as well, so you can create powerful funnels that are fully integrated with your sales process. The benefit here is that you don’t have to try to sync your cart with your email system since it’s completely self-contained.

Paypal

The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.

All in One Solution

Infusionsoft is probably the top tool for any business model, as it is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s priced at the high end, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.

 

Must-Haves for Your Site

You can see that you have a lot of options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:

A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.

A way to capture email addresses. AWeber is definitely the top choice here, but others include MailChimp, Constant Contact, and iContact.

A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1 Shopping Cart, Woo Commerce, Infusionsoft, and a Member.

I recommend you start small. Build the funnel framework as simple as you can, using tools that don’t cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.

Creating sales funnels is not always an easy process, but thankfully there are plenty of tools available to help you out. Many of the sales funnels that are available will cost you a pretty penny, but the ones above are fairly reasonably priced and will give you the most bang for your buck.

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Stop! Before You Raise Your Rates…Do This

Stop! Before You Raise Your Rates…Do This

In every coach’s life, there comes a time when you simply have to raise your rates and there are many reasons for that needed pay increase. Maybe you’ve been in business for years without a raise or maybe your skills have recently improved through a new training course or certification. Another reason is that you just might want to attract a higher caliber of a client.

Whatever the reason, it pays to have a plan in place before you make your big announcement. Here’s where to start.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

The First Item You Should Look At

First, take a look at your current clients. Will you raise their rates as well? If the answer is no, then you have to consider if keeping them will be worth your time, or if you’ll feel resentful at the amount of (lower paid) time you are spending with them. Resentment can build up, so be wary of this. It’s better to raise their rates than provide substandard services due to hidden anger.

If the answer is yes, then you have to prepare yourself for potential fallout. Simply put, there are some clients (you likely know who they are) who will balk at a price hike. They’ll threaten to leave. They may actually leave. Are you prepared for the hit your wallet will take should that happen?

Create a Timeline for Your Rate Increase

Next, consider when your rate increase will go into effect. This might be different for each client, depending on when/how they’re paying you. A client who is on an annual coaching plan might not see an increase for 8 months or more, while a monthly client might be shocked to find his or her rate is going up in a week.

If you can, give your clients at least 30 days notice of the increase. This way, they can not only budget for a higher expense but also shop around for a new coach if they choose to.

 

Offer Your Old Rate to New Clients for a Limited Time

Finally, if you’re a little flexible and want to gain a few new clients, you might think about creating a last-minute offer. Announce that your rates are going up on [whatever date], then offer to let X number of new clients lock in your current rate if they sign a contract right now.

Sure, you’ll still be working at your old rate, but with a few new clients on the roster, your cash flow will definitely improve.

The most important thing to remember about rate increases is this: You have to feel good about the prices you charge. If you think your rates are too low, chances are good that they are. Raising them will not only make you feel better, but it might just let your current and prospective clients know the value of your services as well.

None of your clients are going to initially be happy with your rate increase, but if you have been doing amazing work for them, they will see that you are worth the amount that you will be charging. Yes, you may lose a couple of clients with your increased rates, but you will quickly make up the loss of income with the new clients that you bring in at your higher rate.

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