List Engagement: What to Email

List Engagement: What to Email

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services but those of your JV and affiliate partners as well.

That said, here’s the number one thing your readers are looking for: solutions to their problem. It’s ultimately why they’ve joined your list in the first place. Your opt-in incentive solved a problem they were having and now they’re counting on you to continue to provide the solutions they need.

These solutions can take many different forms, including:

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error, I now share all my tips and tricks for making blogging easier!!! Today I want to share…


Straight Information

This is similar to a blog post or article. It answers a question (much like this blog does) your readers have and gives them the info they need to move to the next step.

Maybe you’ve discovered an easier way to track conversions on Facebook ads, gathered some interesting stats on content marketing for coaches, or learned a new method for promoting Kindle books.

Share with your readers. Don’t ask for anything in return; just send them the info they need. By offering this information only emails, you’ll show your list members that you’re not just another marketer trying to sell them something. Instead, you’ll be seen as a valuable source of information (and your open rates will improve, too).


Of course, that doesn’t mean you can’t ever sell anything to your list. You’d be shooting yourself in the foot if you did that. Not to mention you’d go broke pretty quickly!

In fact, since your readers have trusted you to provide them with the very best information available in your niche, it’s important that you DO create and send them offers. They need your:

*Coaching programs
*Self-study training
*eBooks and guides
*Private coaching and mentoring

So be sure to include these offers in your mailings from time to time.


Tools and Training from Others

As we’ve already said, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form of an affiliate offer for a new tool, specialized training, free webinar, or other offers.

If you’re new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, it’s likely not your primary goal. When you approach your email from the standpoint of being helpful rather than being a salesperson, it’s much easier to get past that “what should I mail” question.

You are going to want to earn money from your email lists, as it is the easiest way to get your readers to buy the products that you have available. However, you are never going to want to pack your emails with products and nothing else, because that will make everyone run the other direction and unsubscribe. After all, they didn’t just come to you for your products. They came to you for your wisdom as well. So, provide as much information as you can, throw in a few products where applicable, and watch the money come in.

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Email Subject Lines That Increase Your Open Rates

Email Subject Lines That Increase Your Open Rates

It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:

*Your newest coaching program

*Your latest must-have tool discovery

*That epic blog post you just wrote

The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less.

Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you can use.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

Be Ambiguous

If you’ve been on Facebook lately, you’ve no doubt seen those “click bait” headlines that say things like, “She adds this to a box of Wheat Thins and I’m drooling!” The reason headlines like that work are because we can’t help but want to know what “this” is that she’s adding to her Wheat Thins. Is it sugar? Salt? Peanut butter? We imagine the possibilities, but in the end, we have to find out, so we click.

You can employ the same technique in your email subject lines. Just substitute the word “this” for the actual thing you’re writing about, and you’ve got instant enticement.

Use Numbers

Here’s another strategy for creating must-read content: numbers.

“7 Hidden Benefits of Waking Up at 5 am”

“3 Unlikely Ways to Close the Sale”

“5 Social Media Platforms You Shouldn’t Be Ignoring”

The reason numbers work so well in subject lines is because we are egocentric and curious. We simply must know if we already use those three ways to close the sale. We will either walk away feeling good for being a marketing maven, or we will have learned something. Both are compelling reasons to open an email.

Use Power Words

Just as with all writing, choosing power words is far more effective than settling for their weaker counterparts. Imagine these two subject lines appear in your inbox. Which are you more likely to open:

“WordPress Makes Better Looking Websites for Non-Designers”


“Create a Gorgeous Website—Even if You’re Not a Designer”

While both subjects offer the same information, the first is weak, while the second is far more compelling.

When it comes to email subjects, there are a few more tips to keep in mind if you want to up your open rates:

*Keep it short – no more than 10 words at the very most, and fewer if you can.

*Test everything. Use your autoresponder’s split-testing functionality to see
which subject line styles perform best in your market.

*Use personalization, but sparingly. Occasional use of your reader’s first name can be a powerful technique.

Here’s the bottom line: If your subscribers aren’t opening your email, they’re not buying. Paying closer attention to your subject lines is the single most important thing you can do for your email marketing campaigns.

People can receive hundreds of emails in their inboxes every day of the week, which means that yours needs to stand out from all the rest. Using these three tips will not only help you create better email subject lines, they will help your readers understand that you have important things to tell them. That’s a guaranteed way to get them to continuously open emails from you!

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