How to Create Compelling, Shareable Content Without Writing a Word

How to Create Compelling, Shareable Content Without Writing a Word

Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask almost any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse not to do it.

And as you can imagine, their traffic suffers for it, and yours will too if you do not take action.

The good news is, if you hate to write or feel you’re just not good at it, there are plenty of other ways to create shareable content on a regular basis without ever putting your fingers to a keyboard (much).

And, if you employ these other methods, you will have more time for doing the things that you love most about your job!

If This is Your First Time Here

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any pageviews and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error I now share all my tips and tricks for making blogging easier!!! Today I want to share…

Crowdsource

Despite Google’s apparent dislike for it, guest blogging is still a fantastic way to both generate content and get in front of a whole new audience. Other bloggers, marketers, coaches and service providers are looking for ways to grow their audiences, and many of them would jump at the chance to appear as a guest on your blog. It’s a win/win for both of you.

Not into guest blogging? What about a text interview or cross-blog conversation? Simply supply a list of questions to your interviewee, and post their responses. The interview format is perfect for introducing your audience to someone they might want to get to know better.

A cross-blog conversation requires a little more work on your part but it can be a fun way for your readers to get to know you a bit better. A cross-blog conversation is exactly what it sounds like: a discussion that takes place on two different blogs, with you and your blogging partner both offering opinions about a topic, just as if you were having a chat over coffee.

Audio and Video

Podcasting and video blogs are more popular than ever and they’re perfect for those who don’t care for writing. With either type of content, all that’s required is you, sharing your thoughts. You don’t have to do anything as involved or complex as interviews, and you certainly don’t have to hire a studio for a day to record a series of “professional” videos.

You can create podcasts and video blogs with nothing more than your laptop with its built-in camera or a headset and an audio recorder. Just fire up your computer and share your thoughts. Don’t worry about perfection, your visitors will love a chance to see the real you!

Curate

If you’re like most people, you very likely share a variety of content on your social media accounts. You point out articles you’ve read, videos you’ve enjoyed, and infographics that explain a complex idea in a simple way. It’s part of what makes social media fun and informational.

But what if you took your sharing one step further, and posted your thoughts on your blog first, before linking on social media?

The result of this curation technique, where you add your opinion with a link to the original article or video, is that you drive traffic to your site rather than someone else’s. Not only that, but it gives you more opportunity to start a conversation with your readers about the content you’re sharing.

Relying on Google or the other search engines to send you traffic can be an exercise in frustration. A better method is to encourage sharing on social media. But if you’re not a wordsmith, creating content can seem like an overwhelming task. Rather than giving up and letting your blog languish, explore some other ways to create content that your readers will enjoy and share.

Not everyone is a writer and that can be a good thing! After all, each individual person in this world has something that they specialize in, and you should focus on what you do the best. If writing is not your thing, I encourage you to boost the views of your blog with the things that you do best. You’ll come across as a person being true to yourself, while helping others in so many ways.

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What is the Perfect Blog Post Length?

What is the Perfect Blog Post Length?

Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy.  Finding the perfect blog post length should depend on a couple of different factors.  Here are some tips for finding the perfect blog post length of your content and your readers!

This post contains some affiliate links for your convenience.  Click here to read my full disclosure policy.

In case you are new to my blog…

Let me introduce myself.  My name is Corinne and I am a productivity/efficiency geek.

I feel there is always a way to do something better and faster.  My blog, helps other overwhelmed moms be more productive at home and in their business.

I have limited time and frequently get distracted on the internet, so I have to force myself to stay focused and productive during the time blocks that I schedule to work on my business.

Needless to say, I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks.  I experiment with new ideas and share them on my blog if they are a success!  Today I want to share…

What is the Perfect Blog Post Length?

It would be great if there was a magic number that guaranteed best results, wouldn’t it? But that’s like asking someone to tell you how long your conversations with other people should be. Sometimes it’s nothing more than a few words or sentences; sometimes you have a nice long talk. It all depends on how much you have to say to each other, doesn’t it?

Research Shows

When I researched this topic I found a pretty awesome infographic put out by Buffer on their blog.  The study was originally done by the Blogpros and Buffer add some really great information. Now I obviously do not have the resources to review 100 high ranking blog posts, so I am going to leave the research to the pros.  Maybe they have found the magic number?


Via: blogpros.com

Mix Longer and Shorter Posts

Sometimes you’re sharing just a quick tip or a recipe for example. In that case, something around 200 to 300 words will do just fine. Add a pretty picture and call it good.

Other times you want to go into a little more depth. You want to cover different aspects of a topic, share some examples and give your readers as much information as you can. In those cases make it as long as you need to make it.

Long posts are great. They help establish your authority and if the content is great, they are often shared on social media. Plus long posts give the search engines a lot of text to sift through and give you more chances to rank for long-tail keywords.

It will make your blog seem more natural and organic. Don’t force yourself to reach a certain magic word count if you don’t have that much to say on a topic. Keep it short and to the point. Your readers will thank you.

Make Your Content Readable

Wheather you have a lot of info to share or are just going for a quick win, Yoast checks the readability.  It flags you when there are too many words in between headers or if paragraphs are too long.  Look it’s yelling at me right now while I draft this blog post…

I better go fix that…

Use Small Paragraphs

Break longer content up into small paragraphs and help your readers stay on track with subheadings and bullet points. Make it easy to scan longer posts so your readers can get an idea of what the content is about before they commit to reading it all.  Remember, most people are reading on a mobile device.

How many times have you gotten a really long (all one paragraph) email and you start going cross-eyed trying to read it on your phone?  For that reason, I try to use only 2 to 3 sentences in each of my blog posts.

Blog Post Series

If you’re finding yourself writing a few thousand words, consider breaking it up into a series of blog posts instead. It will help both you and your readers from getting overwhelmed with one long post. Link from one part of the series to the next to make it easy for your blog readers to follow along.  It also helps fill your editorial calendar when you are brain dead!

Need an example?  You can check out this blog post series I did on How to Streamline Your Home (Part 1) and 10 Ways to Streamline Your Home (Part 2).

Google Analytics

Still unsure?  Head over to Google Analytics and look at your most popular blog posts.  Check out the length, number of headings and any other common themes.  Pay attention to what your readers prefer. If your short posts tend to do better, consider keeping your posts short and to the point.

If you’re getting a lot more engagement and social media shares on longer posts, combine a few of the shorter blog post ideas into a longer one. And whatever you do, don’t get hung up on a number of words.  You don’t want your content to seem forced.

How Long is This Blog Post

Curious how well I did following my own advice?  This blog post ended up being XXX words.  There is a total of three images which is XXX images per XXX words.  Per Blogpros and Buffer, they suggest one image for every 350 words.  And finally, Yoast is giving me a good readability score.

Above all, enjoy the process of writing!

What is the Perfect Blog Post Length

How to Write Blog Titles that Attract Readers

How to Write Blog Titles that Attract Readers

The most important part of your blog post is your title. If you don’t grab your reader’s attention with the title and get them to actually read the post, nothing you put inside the post matters. It doesn’t matter how great and helpful your content is. It doesn’t matter what offers or affiliate links you have in your post and it doesn’t matter who sponsored you to write it. If you can’t get them to read it, the blog post doesn’t do you much good.

In case you are new to my blog…

Let me introduce myself.  My name is Corinne and I am a productivity/efficiency geek.

I feel there is always a way to do something better and faster.  My blog, helps other overwhelmed mom’s be more productive at home and in their business.

I have limited time and frequently get distracted on the internet, so I have to force myself to stay focused and productive during the time blocks that I schedule to work on my business.

Needless to say, I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks.  I experiment with new ideas and share them on my blog if they are a success!

Today I want to share…

When it comes to getting free search engine traffic, your title is important. It is the most important factor when it comes to getting your content to rank. Yes, there are plenty of other factors, but a good title with the right keywords in it will do more good than anything else you do.

Check out: How to Create Content More Effectively

How do you go about writing a good, attention-grabbing blog post title then?

I suggest you start with a working title for your post and craft your content. Then come back and work on the finalized headline, implementing as many of the tips below as you can.

Make it Interesting and Tell The Truth

You want to write an attention-grabbing headline. With that comes the temptation to hype it up and stretch the truth just a little bit. While that may get you some extra clicks, there’s a trade-off. You’ll lose credibility if you’re exaggerating or telling little (or big) white lies. You see a lot of those headlines on social media. You click through and end up disappointed because the post doesn’t fulfill what the title promised.

Instead, make it interesting without all the hype and stick to the truth. A great way to do that is to think about what’s in it for your readers.

Keep It Short and Engaging

Shorter titles tend to do better both with click-throughs on your blog and social media. Keep it short and to the point and think about engagement straight from the title of your post. Ask your readers a question. Make a statement that makes them think. Put numbers in your titles to get them thinking about what’s in the content (i.e. My 5 Best Tips To …)

Keep an eye out for titles that catch your attention. Copy and paste them into a swipe file and see how you can tweak them for your own needs and market.

Work On Your Keywords

Last but not least, don’t forget to work your keywords into the title. I tend to do this last. Always write for your readers first and then work in what you need to do to make sure the search engines recognize what your content is about.

Ranking well for something your readers don’t want to read or don’t want to click on doesn’t do you much good. Focus on your audience and then optimize for search as an afterthought and you’ll do well.

Since Pinterest is my main marketing channel, I always check Pinterest for keywords. I type the main keywords for the blog post idea. In this example, the blog post idea was about using an editorial calendar.

Below shows the box in red, my search keywords. The box in blue shows the most frequent things people search for with editorial calendar.

Check out: How to Make Money Blogging

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I clicked on blog and it turned the search into this.

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I then tried the template keyword so my search looked like this. “editorial calendar template” returned a lot more tile keywords and the pin results look a lot stronger so for me, I would use “editorial calendar template” as the keywords for this blog post.

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I am showing you this on my computer only because it was easier for me to do the little screenshots and add the boxes. BUT, I typically do this search on my phone.

Here’s why…when I click on the pins on my computer, Pinterest does not show me how many times that pin was pinned, but it does when I am on my cell phone. If all of these pins are getting very low re-pins I would go with a different keyword.

Once I know which keywords I want to use, I make my blog post title and I make sure those keywords are in my Pinterest image too.

Use a Headline Analyzer

If you are still stuck and need help, use a headline analyzer!  My favorite is the CoSchedule Headline Analyzer.  You just type in your headline (that contains your keywords) and check it’s score.  I don’t use the title unless it is a 60 or better.   If the title doesn’t score well, they give you suggestions on how to fix it!

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Once I have one good one, I just start making similar variations of it for my Pinterest images.

Implement these tips and get a few blog posts out there. Pay attention to what’s working and what isn’t. Each market, each blog, and each readership is different. Use these tips as guidelines to help you find your own style that resonates well with your audience and gets you the results you want.

How to write attention grabbing blog post titles

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How to Write Blog Posts Titles that attract readers

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This post was imported into WordPress in one click using Google doc into WordPress with Wordable.

How to Create Content More Effectively

How to Create Content More Effectively

One of our most time consuming tasks as bloggers is writing blog posts and coming up with content. To simplify and increase our productivity as bloggers we should repurpose our content! Repurposing saves us a ton of time and helps us build authority.

Talking about the same topic multiple times in many different ways helps us gain authority on the subject while getting our message everywhere.

It’s also great for SEO. When Google sees you on multiple channels with the same keywords, they reward you and give you a boost. Google views you as an expert and wants to show your stuff.

Creating new content, consistently every week can be a hard work, but you can’t be a blogger without blog posts. It’s a must do! Creating content in a more effective way though can really make this whole blogging thing so much easier! All while reaching a wider audience!

People consume content in different ways. You don’t listen to a Podcast and then go watch the matching YouTube video. You do one or the other. Expanding your audience equals more traffic too.

So let me explain how you can not only get more blog traffic, but also make your content process a breeze by repurposing your content in a more effective way! Doesn’t that sound like a win/win!!

This post contains some affiliate links for your convenience. Click here to read my full disclosure policy.

In case you are new to my blog…

Let me introduce myself. My name is Corinne and I am a productivity/efficiency geek.

I feel there is always a way to do something better and faster. My blog helps other overwhelmed mom’s be more productive at home and in their business.

I have limited time and frequently get distracted on the internet, so I have to force myself to stay focused and productive during the time blocks that I schedule to work on my business.

Needless to say, I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success!

First, I just want to say that I do not do this with every single blog post. I am explaining the process I use when repurposing the shizz out of something to really inspire you!

It all starts with a Google Slide presentation.

Google Slides is similar to a Powerpoint presentation. I make a something short and sweet with some important quotes and bullet points.

Next I Create a Video….or a series of videos.

One quick and sweet one to be used on Facebook, one that is a little longer (7 minutes max) for YouTube and a third 10-12 minutes total to use in a course or lead magnet. If I am really hitting it out of the park I really only record one video but record it in a way that it can be chopped up into the three videos I just explained above.

I convert the video into an MP3 for a Podcast and send the audio off to get transcribed.

The service I use is only 60 cents a minute and is delivered in perfect paragraph form. This is my blog post. An added benefit…since the blog post is from my video it sounds more authentic to me and my voice.

The Google Slide presentation was used in my video and I repurposed the slides for all of my images.

So while I wait to receive my typed blog post back, I start making all of my images. They are all created from the Google Slides I created in step one! Easy peasy!

My transcription gets emailed to me when complete.

I proofread and apply keywords for SEO and import the Google doc into WordPress with Wordable. Schedule and done!

Just to recap…using my Effective Content Creation process, we just created:

  1. A Facebook video
  2. YouTube Video
  3. Bonus Video for a Course or Lead Magnet
  4. A Podcast
  5. Blog Post
  6. All Our Social Media Posts

You can also take the entire Google Slide presentation and offer it as a download or printable for your email list!

Not only did I get my blog post on all social media channels, but I created it in a way that made the whole creation process quick and easy!

If you want to learn step by step how to incorporate this into your own content creation process, you can check out my Effective Content Creation course here!

In the course, not only do I explain all the tech and tools for creating more effective content but, I also teach you how to plan all of your content three months in advance!!

Wouldn’t it be great to not stress out at 10PM because you forgot to write a blog post for tomorrow?! Or wouldn’t it be nice to be able to just relax and enjoy the summer or the holidays because all of your content is already created?!

It is possible and I want to show you how!

Even if you decide to pass on the Effective Content Creation course, I hope this blog post has gotten your gears turning! Start re-purposing maybe one or two things and expand as you get better!  At first, it can be a little awkward but I promise practice makes perfect and you will be a re-purposing pro in no time!

how to create content more effectively

This post was imported into WordPress in one click using Wordable

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