Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Finding the perfect blog post length should depend on a couple of different factors. Here are some tips for finding the perfect blog post length of your content and your readers!
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In case you are new to my blog…
Let me introduce myself. My name is Corinne and I am a productivity/efficiency geek.
I feel there is always a way to do something better and faster. My blog, helps other overwhelmed moms be more productive at home and in their business.
I have limited time and frequently get distracted on the internet, so I have to force myself to stay focused and productive during the time blocks that I schedule to work on my business.
Needless to say, I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…
What is the Perfect Blog Post Length?
It would be great if there was a magic number that guaranteed best results, wouldn’t it? But that’s like asking someone to tell you how long your conversations with other people should be. Sometimes it’s nothing more than a few words or sentences; sometimes you have a nice long talk. It all depends on how much you have to say to each other, doesn’t it?
When I researched this topic I found a pretty awesome infographic put out by Buffer on their blog. The study was originally done by the Blogpros and Buffer add some really great information. Now I obviously do not have the resources to review 100 high ranking blog posts, so I am going to leave the research to the pros. Maybe they have found the magic number?
Mix Longer and Shorter Posts
Sometimes you’re sharing just a quick tip or a recipe for example. In that case, something around 200 to 300 words will do just fine. Add a pretty picture and call it good.
Other times you want to go into a little more depth. You want to cover different aspects of a topic, share some examples and give your readers as much information as you can. In those cases make it as long as you need to make it.
Long posts are great. They help establish your authority and if the content is great, they are often shared on social media. Plus long posts give the search engines a lot of text to sift through and give you more chances to rank for long-tail keywords.
It will make your blog seem more natural and organic. Don’t force yourself to reach a certain magic word count if you don’t have that much to say on a topic. Keep it short and to the point. Your readers will thank you.
Make Your Content Readable
Wheather you have a lot of info to share or are just going for a quick win, Yoast checks the readability. It flags you when there are too many words in between headers or if paragraphs are too long. Look it’s yelling at me right now while I draft this blog post…
I better go fix that…
Use Small Paragraphs
Break longer content up into small paragraphs and help your readers stay on track with subheadings and bullet points. Make it easy to scan longer posts so your readers can get an idea of what the content is about before they commit to reading it all. Remember, most people are reading on a mobile device.
How many times have you gotten a really long (all one paragraph) email and you start going cross-eyed trying to read it on your phone? For that reason, I try to use only 2 to 3 sentences in each of my blog posts.
Blog Post Series
If you’re finding yourself writing a few thousand words, consider breaking it up into a series of blog posts instead. It will help both you and your readers from getting overwhelmed with one long post. Link from one part of the series to the next to make it easy for your blog readers to follow along. It also helps fill your editorial calendar when you are brain dead!
Still unsure? Head over to Google Analytics and look at your most popular blog posts. Check out the length, number of headings and any other common themes. Pay attention to what your readers prefer. If your short posts tend to do better, consider keeping your posts short and to the point.
If you’re getting a lot more engagement and social media shares on longer posts, combine a few of the shorter blog post ideas into a longer one. And whatever you do, don’t get hung up on a number of words. You don’t want your content to seem forced.
How Long is This Blog Post
Curious how well I did following my own advice? This blog post ended up being XXX words. There is a total of three images which is XXX images per XXX words. Per Blogpros and Buffer, they suggest one image for every 350 words. And finally, Yoast is giving me a good readability score.
Above all, enjoy the process of writing!