Keep Fear Out of Your Decisions for a Successful Business

Keep Fear Out of Your Decisions for a Successful Business

At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. And that is on a good day!

Unless you’re Mark Zuckerberg or Bill Gates, chances are you’ve experienced that sinking feeling of a business that’s trending downward, too. But how you choose to handle it can mean the difference between continued success and business-killing burnout.

Here’s where a lot of coaches get it wrong. They start to worry about money, and that worry leads to poor decisions that ultimately have a negative impact not just on finances, but—maybe more importantly—on morale, too.

Maybe you know what I’m talking about.

In Case You Are New to My Blog

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error, I now share all my tips and tricks for making blogging easier!!! Today I want to share…

 

You Take on the Wrong Client

When business is down, it can be tough to keep your ideal client in mind. Instead, you will find that you will jump at the chance to work with anyone who comes along. The trouble with this scenario is you can find yourself with a plethora of clients who:

*Aren’t willing or able to do the work required
*Spend all their time telling you why your ideas and advice won’t work
*Drain your energy and make you dread your office

 

You Stop Creating

And who can blame you? With profits down, you have to pull back. You can’t afford to spend time and money creating new programs, so you recycle the ones you’ve already produced.

Now, this would be ideal if you were re-purposing with a positive intent. Turning your eBook into a group coaching course? Perfect! But that’s not what your fearful brain is telling you.

Your fearful self is saying, “Just re-release this same product again, so I don’t have to have new sales copy written or record new videos.”

And while this might help bring in a bit of cash short-term, it won’t do anything for your reputation or your self-esteem.

Yikes! That’s no way to operate a business, but that’s just what a fear-based mindset can do to you. Better (much better) to hold out for that perfect client. And while you’re waiting, take what you’ve learned from your drop in sales and create the killer program your audience is clamoring for!

Having a fearful mindset in place when trying to improve your business and earn more money is never going to help you in the long term! Instead, you need to forget your fears, create a solid plan, and forge ahead like you have no worries in the world. The results will astonish you and you will begin to wonder why you were fearful in the first place!

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List Engagement: What to Email

List Engagement: What to Email

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services but those of your JV and affiliate partners as well.

That said, here’s the number one thing your readers are looking for: solutions to their problem. It’s ultimately why they’ve joined your list in the first place. Your opt-in incentive solved a problem they were having and now they’re counting on you to continue to provide the solutions they need.

These solutions can take many different forms, including:

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error, I now share all my tips and tricks for making blogging easier!!! Today I want to share…

 

Straight Information

This is similar to a blog post or article. It answers a question (much like this blog does) your readers have and gives them the info they need to move to the next step.

Maybe you’ve discovered an easier way to track conversions on Facebook ads, gathered some interesting stats on content marketing for coaches, or learned a new method for promoting Kindle books.

Share with your readers. Don’t ask for anything in return; just send them the info they need. By offering this information only emails, you’ll show your list members that you’re not just another marketer trying to sell them something. Instead, you’ll be seen as a valuable source of information (and your open rates will improve, too).

Offers

Of course, that doesn’t mean you can’t ever sell anything to your list. You’d be shooting yourself in the foot if you did that. Not to mention you’d go broke pretty quickly!

In fact, since your readers have trusted you to provide them with the very best information available in your niche, it’s important that you DO create and send them offers. They need your:

*Coaching programs
*Self-study training
*eBooks and guides
*Private coaching and mentoring

So be sure to include these offers in your mailings from time to time.

 

Tools and Training from Others

As we’ve already said, your audience is depending on you to find and share the best information in your niche. Sometimes, that will take the form of an affiliate offer for a new tool, specialized training, free webinar, or other offers.

If you’re new to list building, it might be helpful for you to remember that these offers are meant to help your audience, not sell to them. Even though you might earn a small commission, it’s likely not your primary goal. When you approach your email from the standpoint of being helpful rather than being a salesperson, it’s much easier to get past that “what should I mail” question.

You are going to want to earn money from your email lists, as it is the easiest way to get your readers to buy the products that you have available. However, you are never going to want to pack your emails with products and nothing else, because that will make everyone run the other direction and unsubscribe. After all, they didn’t just come to you for your products. They came to you for your wisdom as well. So, provide as much information as you can, throw in a few products where applicable, and watch the money come in.

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How to Turn a Dream Into a Workable Plan

How to Turn a Dream Into a Workable Plan

As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is a dream.

You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.

Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck.

If This is Your First Time Here

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

Start With the Long-Term

If you’ve ever been on a job interview and were asked, “Where do you want to be five years from now,” you might have thought it an odd question. But as a business owner, that might just be the most important consideration you can have.

Without knowing where you’re headed in the long term, it’s impossible to create a map to get there. You need to know what your destination is, so that on every day, week, month, and year, you can check your progress to be sure you’re still headed in the right direction.

Create Milestones

Once you know your ultimate destination, you can draft a plan for getting there, and create the interim goals that will help you stay on track.

For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen:

*Enough income to cover travel costs
*Passive income to sustain your business while you’re not working
*A staff who can manage the business while you’re away

With this list, you can then work backward from your five-year goal, and create milestones along the way. If you know you’ll need to earn $150,000 annually in order to fund your travel plans, and right now you’re earning $60,000, then reasonable milestones might look like this:

*Year 1: $70,000
*Year 2: $85,000
*Year 3: $105,000
*Year 4: $125,000
*Year 5: $150,000

With these milestones in place, it’s much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and even daily goals.

 

Create Small Goals

If you say to someone, you need to move from $60,000 to $150,000 in five years, that’s a pretty overwhelming task. After all, it’s a $90,000 increase and most people will look at that and immediately dismiss it as impossible.

But when you break it down as we have above, and then again into smaller steps, it suddenly doesn’t look so daunting.

In the first year of the plan we have outlined here, your income needs to increase only by $10,000. That’s less than $1000 per month! Surely that’s easy enough to accomplish!

You can further break that down by week: $1000 per month is just $250 per week. If you sell just one more group coaching package or five more of a $50 training program, you’ve already reached your milestone.

That might mean sending one more email to your list, or investing an additional $20 per month in Facebook ads, or perhaps reaching out to one more JV partner. The point is, reaching this smaller goal is far easier than thinking about that five-year plan.

So what’s your big dream? How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks? If you can do this (and you definitely can) then you can achieve anything in business and in life.

It is never easy to make that final leap to create a workable plan to achieve our dreams, but it needs to be done if we want to live the life that we have always wanted. Step out of your comfort zone, write down your goals, and then break them down into smaller steps that you can easily do. You’ll thank yourself in a few years when you are right where you want to be!

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Top Tools for Building All Your Sales Funnels

Top Tools for Building All Your Sales Funnels

Ready to start building out your sales funnels? There are just a few things you need to know before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

If This is Your First Time Here

Let me introduce myself. My name is Corinne and I provide VA and content re-purposing services to fitness coaches and mom bloggers. When I first started blogging as a business I was SUPER overwhelmed. I didn’t post on a consistent schedule, I wasn’t getting any page views and I was not making any money! I knew there had to be an easier and faster way to get my content and message out into the world! After a lot of trial and error I now share all my tips and tricks for making blogging easier!!! Today I want to share…

 

Sales Funnel Templates

When it comes to building opt-in pages, LeadPages.net is one of the most powerful tools you can have at your disposal. They’ve tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your funnel.

It does come with a monthly fee, though, so before investing, you’ll want to be sure you can recoup your investment.

Instabuilder is similar to LeadPages but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your own funnels. It includes several funnel templates and a drag-and-drop page builder that makes it easy to get just the look you want.

Email Managers

AWeber is probably the easiest email manager on the market today, which makes it the top choice for many small business owners. It is simple to use as well as economical. Starting at less than $20 per month for up to 500 subscribers, AWeber offers both autoresponders and broadcast emails, list automation, and segments, so you can send emails exactly when—and to whom—you want.

AW Pro Tools is an add-on to AWeber, and it gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click, and other useful automation.

Ontraport is another email manager, and it offers shopping cart functionality as well, so you can create powerful funnels that are fully integrated with your sales process. The benefit here is that you don’t have to try to sync your cart with your email system since it’s completely self-contained.

Paypal

The simplest of all payment processors, PayPal allows you to take payments online for a very reasonable fee. It will also act as a simple shopping cart.

All in One Solution

Infusionsoft is probably the top tool for any business model, as it is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s priced at the high end, but if you can (and will) use all its power, then Infusionsoft is well worth the investment.

 

Must-Haves for Your Site

You can see that you have a lot of options when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:

A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages or Instabuilder are nice to have, but not essential, especially if you’re just getting started.

A way to capture email addresses. AWeber is definitely the top choice here, but others include MailChimp, Constant Contact, and iContact.

A shopping cart. PayPal is as easy as it gets when it comes to shopping carts, but other options include 1 Shopping Cart, Woo Commerce, Infusionsoft, and a Member.

I recommend you start small. Build the funnel framework as simple as you can, using tools that don’t cost a fortune. Once you have a few funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your funnels convert better and work more efficiently.

Creating sales funnels is not always an easy process, but thankfully there are plenty of tools available to help you out. Many of the sales funnels that are available will cost you a pretty penny, but the ones above are fairly reasonably priced and will give you the most bang for your buck.

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Stop! Before You Raise Your Rates…Do This

Stop! Before You Raise Your Rates…Do This

In every coach’s life, there comes a time when you simply have to raise your rates and there are many reasons for that needed pay increase. Maybe you’ve been in business for years without a raise or maybe your skills have recently improved through a new training course or certification. Another reason is that you just might want to attract a higher caliber of a client.

Whatever the reason, it pays to have a plan in place before you make your big announcement. Here’s where to start.

For Those First Time Readers

Let me introduce myself. My name is Corinne and I provide VA and content repurposing services to fitness coaches and mom bloggers. There are a million things on our to-do list as mompreneurs from blogging, to trying to lose 5 pounds and making sure the house doesn’t fall apart. I am always looking for ways to be more efficient and how I can reduce the amount of time it takes to accomplish my tasks. I experiment with new ideas and share them on my blog if they are a success! Today I want to share…

 

The First Item You Should Look At

First, take a look at your current clients. Will you raise their rates as well? If the answer is no, then you have to consider if keeping them will be worth your time, or if you’ll feel resentful at the amount of (lower paid) time you are spending with them. Resentment can build up, so be wary of this. It’s better to raise their rates than provide substandard services due to hidden anger.

If the answer is yes, then you have to prepare yourself for potential fallout. Simply put, there are some clients (you likely know who they are) who will balk at a price hike. They’ll threaten to leave. They may actually leave. Are you prepared for the hit your wallet will take should that happen?

Create a Timeline for Your Rate Increase

Next, consider when your rate increase will go into effect. This might be different for each client, depending on when/how they’re paying you. A client who is on an annual coaching plan might not see an increase for 8 months or more, while a monthly client might be shocked to find his or her rate is going up in a week.

If you can, give your clients at least 30 days notice of the increase. This way, they can not only budget for a higher expense but also shop around for a new coach if they choose to.

 

Offer Your Old Rate to New Clients for a Limited Time

Finally, if you’re a little flexible and want to gain a few new clients, you might think about creating a last-minute offer. Announce that your rates are going up on [whatever date], then offer to let X number of new clients lock in your current rate if they sign a contract right now.

Sure, you’ll still be working at your old rate, but with a few new clients on the roster, your cash flow will definitely improve.

The most important thing to remember about rate increases is this: You have to feel good about the prices you charge. If you think your rates are too low, chances are good that they are. Raising them will not only make you feel better, but it might just let your current and prospective clients know the value of your services as well.

None of your clients are going to initially be happy with your rate increase, but if you have been doing amazing work for them, they will see that you are worth the amount that you will be charging. Yes, you may lose a couple of clients with your increased rates, but you will quickly make up the loss of income with the new clients that you bring in at your higher rate.

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